O Music Awards To Set New World Records


MTV’s third O Music Awards on June 27, 2012 will be the world’s first 24-hour livestreamed awards show.  The plan outlined via blog.omusicawards.com: “we’ll be taking off across the country in a fully tricked-out bus for a 24-hour, livestreamed adventure through the birthplace of rock ‘n’ roll… We’ve enlisted the aid of The Lips to complete this endeavor. The band will be overseeing the festivities, as well as breaking a world record currently held by Jay-Z. Watch it all from any screen, from the comfort of your own cave.”

According to guinnessworldrecords.com: “The most live concerts performed in 24 hours in different locations is seven: “The Hangar Tour”, by rapper Jay-Z (USA, real name Shawn Carter) performed in seven different cities to promote the release of his new album ‘Kingdom Come’ (2006, Universal Music) from 7 am on 18 November to 1:15 am on 19 November 2006. The concerts were performed in the following order: Atlanta, Philadelphia, Washington DC, New York, Chicago, Los Angeles and Las Vegas.”

To beat Jay-Z the Lips trip across the south will stop in eight cities beginning at midnight on June 27th in Memphis and ending at midnight on the 28th in New Orleans.  The other destinations have yet to be announced but Wayne joked, “what would it be like to be in some strip joint in Mississippi at 4 o’clock in the morning…it’s be cool!”  It’s likely the venues will be unconventional ones, like the house party the Lips played in West Virginia last October.  The lineups will be revealed in the coming weeks at blog.omusicawards.com.  So far Wayne has hinted at the possibility of the Lips’ Heady Fwends Edward Sharpe and the Magnetic Zeros, Neon Indian, Phantogram, Ke$ha, Lightning Bolt, New Fumes, and Stardeath and White Dwarfs – all of whom the Lips have recently recorded with – as well as Grimes.

Shannon Connolly, Vice President of digital music strategy at Viacom Music Group (which owns MTV, VH1, O Music Awards etc), told hollywoodreporter.com: “The chances of us pulling this off and breaking the record are slim, but that’s what keeps it exciting, and honestly, we know from looking at the first two shows that the record attempts that resonate with the audience — that they want something real. They want something that’s authentic, that feels like there’s high stakes, that feels like something unexpected could happen, that feels like it’s not perfect and produced. The uber theme of this whole thing is the outcome is not predetermined on every level.”

After Wayne teased about the world record on twitter yesterday (see above), the above details were confirmed on O Music Award’s blog late last night by  – a Mashable/ O Music reporter who has repeatedly broken news of the Lips’ recent projects (including their Gummy Skull and Wayne’s first interview on the Heady Fwends limited edition blood vinyl that raised $25,000 for charity last week).  Brenna also broke news last September of the Lips’ 24 hour song “7 Skies H3” – perhaps inspiration for this 24 hour award show – which has been streaming since October 31, 2011 at flaminglipstwentyfourhoursong.com.

Last Halloween was also the date of the second O Music Awards.  For that show the Lips performed a cover of The Beatles’ “Revolution” using only iPads, a tribute to Steve Jobs.  Presenters included Alabama Shakes, Kelly Clarkson, Demi Lovato, Odd Future’s Tyler, the Creator, Travie McCoy, Midi Mafia and DJ Diamond Kuts and Wayne Coyne, Bjork, Devo and Girl Talk were among the nominees (and that was just one category, the “Digital Genius Award”).  Watch Wayne discuss the upcoming 24 hour adventure at mashable.com and the Lips prepare for last year’s O Music Awards below:

At both of the two previous O Music Awards records have been broken. In April 2011 Chiddy of Chiddy Bang rapped for 9 hours, 16 minutes and 22 seconds, shattering the record of Longest Freestyle Rap and the Longest Marathon Rapping.  Last Halloween 13 dancers took the record for Longest Dance Team Marathon.  The Flaming Lips goal for Guinness World Record for the “Most Live Concerts in 24 Hours (Multiple City)” is the most ambitious yet and comes just days after Jack White tried for the most “Metaphors Attempted in a Single Contest™” record.  Jack’s first failed attempt was last weekend at the Hangout Festival (which also included The Flaming Lips playing Pink Floyd’s Dark Side of the Moon with Phantogram as a solar eclipse shined over the Gulf Shores beach behind them – watch it here).  Jack’s Hangout attempt followed a well-publicized tiff with Guinness last week started when he told Interview magazine the world record organization snubbed the White Stripes world’s shortest contest in 2007:

In addition to performing the record-setting 8 shows, the Lips are also nominated for the “Digital Genius Award” – the same category Wayne lost to Bjork last year.  This time the full band is up against Gorillaz, OK Go, Amanda Palmer and  iamamiwhoami in that category and Wayne is nominated for “Most Extreme Fan Outreach” against Bon Jovi, Dustin Wong,  Manchester Orchestra, Portugal. The Man, Snoop Dogg, Taylor Swift, Deadmau5, Riot In Paris and DJ Shadow.  Below are the full nominees – announced last night alongside the news of the Lips’ World Record plans.  Vote early and often at www.omusicawards.com and write-in nominations on category pages until May 29th.  Additional nominees from the write-ins may be added on May 31st.

Roll up for the mystery tour…

1. Fan Army FTW
Tokio Hotel “Aliens”
Adam Lambert “Glamberts”
One Direction “The Directioners”
Thirty Seconds to Mars “Echelon”
Mindless Behavior “Team Mindless”
The Wanted “TWFanmily”
2NE1 “Blackjacks”
Girls Generation (SNSD) “Sones”
Taylor Swift “Taylor Nation”
Mumford & Sons “Team Mumford and Sons”

Future Heart recommended write-in: Flaming Lips “Fearless Freaks”

2. Must Follow Artist on Twitter
Adam Lambert
Titus Andronicus
Yoko Ono
Lil B
St. Vincent
The Antlers
Childish Gambino
Blake Shelton

Future Heart recommended write-in: Steven Drozd

3. Most Adorable Viral Star
William Stokkebroe Dances to Elvis
“My First Hardcore Song” by Juliet
Howard Wong Rocks the Drums
Sophia Grace Brownlee covers “Super Bass” by Nicki Minaj
Makena covers “Someone Like You” by Adele
“Bone Pugz” by Abby Koocher Rose covers “The Elements Song” by Tom Lehrer
Children Medieval Band covers Rammstein’s “Sonne”
“I’m Elmo and I Know It” by Elmo
Ethan Walmark covers “Piano Man” by Billy Joel

What about this guy:

4. Digital Genius Award
The Flaming Lips
Amanda Palmer

5. Most Innovative Music Video
Tanlines, “Brothers”
Chairlift, “Have We Met Before”
Chris Bathgate, “Big Ghost”
We The Kings, “Say You Like Me”
Ellie Goulding, “Lights”
Red Hot Chili Peppers, “Look Around”
Arcade Fire, “Sprawl II”
Craig Wedren, “Crush You”
Jacob Krupnick, “Girl Walk”
Javelin, “Canyon Candy”

Future Heart recommended write-in: Josh Ritter “Love Is Making It’s Way Back Home

6. Best Web-Born Artist
Julia Nunes
Walk Off The Earth
Youth Lagoon
Miracles of Modern Science
Azealia Banks
Iggy Azalea
Frank Ocean

Future Heart recommended write-in: thebrooke

7. Hottest Music NILF
Michael Schneider, CEO of Mobile Roadie
Matthew Rosenberg, Co-founder of Fast Society
Jenna Wortham, Tech Reporter at New York Times
Peggy Wang, Writer at Buzzfeed, Member of The Pains of Being Pure at Heart
Eliot Van Buskirk, Editor of Evolver.fm Ashley Simon, Media Partnerships at Foursquare
Sean Parker, Co-founder of Napster and other ventures
Maggie Vail, Co-founder of CASH Music Contessa Gayles, Associate Editor of AOL Music
Tatiana Simonian, Head of Music at Twitter

Future Heart recommended write-in: Weird Vibes’ Shirley Braha (formerly of New York Noise)

8. Too Much Ass for TV
“Nancy From Now On” by Father John Misty
“Big Bad Wolf” by Duck Sauce
“Andrew In Drag” by Magnetic Fields
“Wassap” by A$AP Rocky
“On‘n’On” by Justice
“Hey Jane” by Spiritualized
“Crazy Clown Time” by David Lynch
“Booty Battle” video game by Big Freedia
“Sex on the Regular” by Miniature Tigers
“Starship” by Nicki Minaj

Future Heart recommended write-in: Flaming Lips and New Fumes “Girl, You’re So Weird”

9. WTF I Love This Award
Ketchupbot + 20th Century Fox Theme on a Flute
Beyonce Fan Sings “Halo”
Bear In Heaven’s I Love You It’s Cool Album Stream

WTF what is this award recognizing?

10. Best Artist/ Digital Entrepreneur
Katy Goodman for her “choose your own adventure” Games
Wavves for Weed Demon
M.C. Hammer for Wiredoo
Nicolas Jaar for Clown & Sunset Aesthetics
Kanye West for DONDA

Future Heart recommended write-in: Daniel Johnston’s Space Ducks iPad game/ app

11. Best Vintage Revival
Flexi discs
Animated GIFS

Future Heart recommended write-in: classic Moogs revival 

12. Beyond the Blog Award
NPR for iPad App
La Blogotheque’s “The Switch”
Metal Injection
Minor Thread

Future Heart recommended write-in: Wolfgang’s Vault

13. Best Online Concert Experience
Jay-Z at SXSW
Ryan Montbleau’s Live Audio Streams
Denison Witmer on Skype
Tupac at Coachella
Coachella  on  YouTube

Future Heart recommended write-in: Hangout Webcast (the coolest thing MySpace has done in years!)

14. Best Music App
Spotify iPad App
Artist Growth
Live Nation Facebook App


15. Best Music Hack
Ivy Song
Bohemian Rhapsichord
Mixtape Alpha

16. Best Artist with a Cameraphone
Ed Droste
Soulja Boy
MC Hammer
Blood Orange
Justin Bieber
Greg Puciato
Theophilus London
Selena Gomez

Future Heart recommended write-in: Wayne Coyne (notice a trend here?)

17. Most Addictive Social Music Service
Chill Myxer
Social Radio
Soundrop For Spotify
This Is My Jam

Future Heart recommended write-in: Last FM

18. Best Protest Song
Robert Wilkinson sings “Bohemian Rhapsody” by Queen
Dan Bull, “SOPA Cabana”
Atari Teenage Riot, “Black Flags”
Forest Gibson, “The Day The LOLCATS Died”
Plies, “We Are Trayvon”

Future Heart recommended write-in: Mogwai “Earth Division” (from Occupy This Album)

19. Beyond The DJ: Most Innovative Solo Performer
Dan Deacon
Reggie Watts
Girl Talk

Future Heart recommended write-in: New Fumes

20. Most Extreme Fan Outreach
Bon Jovi
Dustin Wong
Manchester Orchestra
Portugal. The Man
Snoop Dogg
Taylor Swift
Wayne Coyne
Riot In Paris
DJ Shadow

21. Most F*cked-up Live Performance Gone Viral
The Fray
Kelvin Cheung
Lana Del Rey
MIA Winters

22. Most Intense Social Spat
F*cked Up vs. Katy Perry
Patrick Carney vs. Everyone
David Furnish vs. Madonna
Frances Cobain vs. Courtney Love
Nicki Minaj vs. Her Twitter Followers

23. Best Music Teacher Replacement
Tabber Guitar
James Taylor
Guitar TV
Inside The Music


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